"It is a time-saving solution that has reduced the number of complaints from our customers due to price errors."

Thomas Rasmussen.
Grocer at EUROSPAR Søhus in Odense.

With Delfi Breece System, EUROSPAR now displays correct prices both at the shelf label and at checkout. This helps to reduce the number of customer complaints related to price errors. The majority of EUROSPAR’s customers are happy and satisfied with the electronic shelf label solution and the shift from paper labels.

There is also great satisfaction among the employees. Thomas Rasmussen, who is grocer at EUROSPAR Søhus, says:

“Our employees are very satisfied with the shift to full graphic electronic shelf labels, especially on Monday morning, when they can really feel a difference. Price changes and special offers are launched every Monday. The previous solution with paper labels required us to print the labels and go through the entire store in order to change the labels at the shelves. The fact that employees no longer need to do this manual work is an extremely high satisfaction factor.”

The EUROSPAR store previously spent 14-15 hours every week replacing paper labels and there was a lot of waste because not all the printed labels were used. Today, EUROSPAR spends a maximum of 2 hours a week managing the electronic shelf labels. This time can instead be used on other tasks in the store – e.g. serving customers, product replenishment, etc.

Thomas continues:

“The employees are also very happy about the fact that they avoid all the complaints that were associated with price errors. We spend less time on weekly price changes and have better control over the pricing now. It is a time-saving solution that has reduced the number of complaints from our customers related to price errors."

Thomas Rasmussen explains the installation process:

“The installation process was simple and went smoothly. The store was open during the installation and we could serve our customers simultaneously. I estimate the return on investment to be two years. It is a solution I will gladly recommend to other grocers."

Download the case as PDF here.