"At SuperBest, it’s all about our customers. The solution with electronic shelf labels has improved our customer service significantly."

Ole Strecker.
Grocer at SuperBest, Østerfælled Torv in Copenhagen

At SuperBest there is a very strong focus on customer service. With Delfi Breece System, SuperBest has eliminated its reputation for displaying prices in the store that did not match prices at checkout. The solution has helped to improve customer service, and freed up staff members’ time which instead can be used on other tasks in the store.

Kristian Kennebo, store manager at the SuperBest store, says:

“We spent too much time on printing shelf labels and it was a problem that many of the printed labels disappeared and never reappeared on the shelves. As a result, the price displayed on some shelf labels did not match the data in our store system and the price the customer had seen on a shelf label in the store was not always the same as the price at checkout. With the fully graphic electronic shelf labels, our prices are always correct and we have improved our customer service significantly."

Kristian continues:

“Today we spend a minimal amount of time updating the prices and we can let the system do most of the work. This also means that we can save a lot of staff time. There are no longer problems with the prices and we do not have to go through the store and correct labels at the shelves when prices are incorrect. We also avoid spending time on printing new labels and placing them on the shelves. It’s something our employees are really happy about, they avoid all this manual work and we can now focus on other tasks in the store."

Ole Strecker, grocer at SuperBest Østerfælled Torv, explains the installation process:

“The installation was simple and took place in parallel with a renovation and modernization of our store. So when we reopened, the store was equipped with electronic shelf labels. The ease of installation was an important factor in helping us to form the basis for choosing this solution. We have seen other solutions where the installation is more complicated and requires a lot of wires throughout the store and a more complex infrastructure."

Download the case as PDF here.