News

More than 100 stores with Breece System

The fully graphic electronic shelf labels have great success both in Denmark and Norway. Delfi has now reached more than 100 installations of Breece System.

Kvickly, SuperBrugsen, Dagli’ Brugsen, Bunnpris, SuperBest, Spar, Eurospar, Kwik Spar, Super Spar and Meny are some of the stores that have installed Breece System.

See list of current installations by clicking on the "Installations" tab. Here it is also possible to see videos and pictures from the stores, and read case studies about the solution.







Danish Coop signs agreement with Delfi

Danish Coop has signed an agreement with Delfi Technologies A/S regarding the delivery of Breece System with fully graphic electronic shelf labels to Coop stores in Denmark and Greenland.

The initial installation sum is at 77 stores with a value of more than 50 million DKK. The installation is already in progress and is expected to be finished within 3-5 months.

The agreement has been signed after a year with pilot test of the solution in three stores - Dagli’Brugsen in Rødvig, SuperBrugsen in Stensballe and Kvickly in Ebeltoft (Denmark). Breece System and the fully graphic electronic shelf labels has provided the three stores a tool that ensures correct pricing and product information that is consistent with the information at checkout. This helps to improve the customer service in the stores.

The solution Coop has chosen is a complete graphic solution with a 2-way RF communication, where only a single transmitter often is enough to cover an entire store. This helps to simplify the solution and keep the installation time down.

Michael Jørgensen, sales and marketing director at Delfi Technologies A/S, explains the partnership with Coop:

“The agreement with Coop is the largest contract with full graphical electronic shelf labels in Scandinavia, where the first installation sum is at 77 stores. It is “tomorrow’s solution” and therefore we believe that it is a matter of time before we see the fully graphic electronic shelf labels in more stores."

Together with Delfi, Coop can now offer its chains a complete graphic solution that
eliminates the manual handling in the stores associated with replacing paper labels.
The stores will save both time and money with the fully graphic solution. A solution
that can be handled directly at the store shelves with a handheld terminal. The
released time may instead be used to focus on other more valuable tasks in the
store such as sales and increased customer care. At the same time, the fully graphic
solution provides greater security for the individual store and its customers, as the
price on the shelves always match the price at checkout.

Svend Envoldsen, who is project manager at Coop Denmark A/S, explains the partnership:

“We’ve tested Breece System from Delfi in several stores. The combination of the gains
we’ve seen here, along with the graphic solution, price and easy installation, helped to
form the basis for the agreement we have signed with Delfi. We are convinced that the
solution can streamline store operation in our different chain stores and provide customers
the additional confidence that prices always are correct. At the same time, we see a sensible
investment that is repaid within a few years."

Download the press release as PDF here.


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Partner contract with Visma Retail in Sweden

Visma Retail in Sweden has signed a partner contract with Delfi Technologies regarding the delivery of Breece System to Visma’s Swedish customers.

The electronic shelf labels have shown a strong success on the retail market as they cover great benefits for store managers, staff and customers. Now, with the Delfi partnership, Visma can offer its customers a simple and a future-proofed solution with the fully graphic electronic shelf labels, which streamlines the daily operation of their stores.

Visma Retail is a leading provider of IT solutions to some of the largest retail chains in Scandinavia. Visma can now provide both retail chains and individual stores a simple way to get a more efficient operation of their stores and the opportunity to achieve significant savings in terms of time, labor and materials. While great savings will be retrieved, customer service will also be improved as the customers always will see the correct price on the electronic shelf labels.

Visma Retail is satisfied with the partnership and look forward to implementing Breece System at its Swedish customers. Henrik Larsson, sales director at Visma Retail, says:

“Visma Retail in Norway has already a partnership with Delfi Technologies. This partnership and the success with the roll-out of electronic shelf labels at Norwegian customers, has made it ideal for Visma Retail in Sweden to look at a partnership with Delfi as well. We have now signed a partner contract that allows us to offer a future-proofed solution with the fully graphic electronic shelf labels to our customers in Sweden."

Download the press release as PDF here.


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SuperGros approves and recommends Delfi Breece System

SuperGros has approved Delfi Breece System with full graphical electronic shelf labels after testing the solution in two stores - SuperBest Østerfælled Torv in Copenhagen and EUROSPAR Søhus in Odense.

SuperGros was looking for an improved solution to the already running model, which is a half graphical solution, which means that only the price indicated on the display can be updated. Full graphic solutions where both price and text can be updated electronically had appeared on the market and had started to become more cost-effective. It was these models Detail IT was looking for.

The choice of Delfi’s full graphical solution was made in cooperation with selected grocers, who participated in a presentation with electronic shelf labels from different providers. The approval means that SuperGros now will offer Delfi Breece System to its grocers. This provides the opportunity for a greater cooperation between Delfi, EG Retail & Medie and SuperGros. Detail IT is planning to implement Delfi Breece System in several stores and new projects are waiting to be launched.

Detail IT explains the approval of Delfi Breece System with full graphical electronic shelf labels:

“There have been completed test installations in two stores – a EUROSPAR and a SuperBest store. Both installations have been running for almost 6 months and are running with great satisfaction. Detail IT will now offer the solution to its customers along with other retail IT solutions."

Download the press release as a PDF here.


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Electronic shelf labels to Visma Retail

Delfi Technologies A/S and Visma Retail AS in Norway have signed a partnership agreement about delivery of Breece System to Visma’s customers in Norway. The solution streamlines store operations and ensures consistency between the price indicated on the electronic shelf label and the cash line.

Visma Retail looks forward to implementing Delfi’s Breece System at their customers in Norway. Gaute Green-Stensrud, CEO of Visma Retail, says:

“Visma Retail has signed a partnership agreement with Delfi. The agreement gives us the opportunity to offer solutions with the next-generation full graphical shelf labels to our customers. With Delfi’s Breece System it is fast and easy to link products to the electronic shelf labels. In addition, the maintenance of the system is simple."

The stores can use their existing IT systems to collect and afterwards update the electronic shelf labels with actual marketing information.

Gaute continues:

“Our goal is always to deliver solutions to customers that help to create value and increase efficiency for the individual store and our chain of stores. We are convinced that we, along with Delfi, will expand our product portfolio with yet another value added product, and look forward to working with Delfi around the implementation of Breece System at our customers in Norway."

Download the press release as a PDF here.


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Cooperation with COOP in Norway

Delfi’s partner in Norway has formed a 2-year cooperation with COOP in Norway regarding delivery of Delfi’s Breece system for the chain’s stores. The Breece solution consists of electronical shelf labels and innovative software modules for control and design of these. The solution aids streamline store operations and ensures consistency between the price indicated on the electronic shelf label and the cash line.

Simultaneously the COOP stores can use their current IT systems to collect and afterwards update the electronical shelf labels with actual marketing information. The cooperation has an estimated value of 20 million Norwegian kroner.

One of the largest advantages with the Breece solution is that the entire installation and startup process can take place while a store maintains its daily operations and also serves their customers. The implementation takes only a single day and requires no alterations of the store, compared to other systems that require the store shuts down up to several weeks while installation and refurbishment of the store takes place. It is a centralized solution which gives stores the opportunity to integrate price and product information on the electronical shelf labels with data from the stores current existent IT systems.

The dialog with COOP goes through Delfi’s partner, Lindbak in Norway who handles the delivery, installation and support of the Breece solution to the Norwegian stores. Back in early 2010 the first COOP convenience stores became entirely operational with fully graphical electronical shelf labels. Since then it has been a success and has been for 14 COOP stores in Norway, which now run with the Breece solution. From COOP’s side there has been placed a great deal of emphasis on design and mounting of the containment on the electronical shelf labels which has to be easy similar to the coupling of the new electronical shelf labels against the stores existing database should be simple.

The sales and marketing manager at Delfi, Michael Jørgensen, explains the cooperation:

“Pricing and marketing is made more flexible with the fully graphical electronic shelf labels and simultaneously make the daily operation of the store efficient. The cooperation with COOP shows that Delfi and Lindbak contribute to the further development of innovative areas inside store management."

At Coop Norway they are well satisfied with the cooperation. “COOP Norway business have agreed the Letter of Intent with Lindbak Retail Systems AS
based on the whole electronic label solution. We currently use the solution from
Lindbak in 14 stores and see an efficient potential for the use of electronic labels
in addition to the customers having a positive shopping experience in our stores
as a result of the correct price information and visually," says Rolf Wathne from
COOP Norway.

Download the press release as a PDF her.


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ZBD announces epop 55

ZBD, the ‘epaper for retail’ specialist, has announced a new electronic shelf label (ESL), the epop 55, designed for the US and European hypermarket sectors: typically stores with over 40,000 SKUs.

The epop 55 offers almost double the screen area of comparable shelf edge displays on the market today. ZBD’s bistable LCD gives excellent image detail and unrivalled capability to display full graphical content such as logos and scannable barcodes.

Building on the success ZBD’s existing range of products, the epop 55 has been designed for large-format retail outlets that wish to convey more comprehensive information to their customers, particularly promotions, but also additional consumer advice and even competitor data. Within the highly automated hypermarket environment, the larger screen will also be utilised when the displays are in operational mode (eg: during replenishment periods) to convey remerchandising and management information graphically.

The epop 55 enables a fast return on investment (ROI) with its rich content display. Coupled with ZBD’s light touch infrastructure, it brings a highly functional and cost-effective solution for the specific needs of the US and European hypermarket sectors.

Jann Naef, Director of Product Marketing for ZBD, said “We have been working with innovative retailers in the USA and Europe to arrive at the design of the epop 55 so we are confident that the extra screensize and readability will deliver a great business tool to unlock the full benefits of epaper in retail.”

“Our customers benefit from accessing ZBD’s world-leading team of scientists and engineers dedicated to solving their needs. Because the inventors of this technology are still part of our company today, we can respond rapidly to our US and European customers and partners and deliver more screen size and
functionality for little extra cost”said Naef.

As with ZBD’s epaper range, which comprises the epop 50, 300 and 500 (pictured),
the epop 55 is fully graphical and includes all the standard features of the epop 50.
It fits seamlessly into ZBD’s low-touch Bounce communication system, providing
retailers with a complete, integrated ESL solution. Each Bounce Communicator can
support thousands of updates per hour across a full store.

Download the press release as a PDF here.


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ZBD announces strategic partnership with ILID Pty Ltd

ZBD, the epaper for retail specialist, has announced a strategic partnership with ILID Pty Ltd, the Australian ESL (electronic shelf labels) market leader that will see elements of both companies’ retail display solutions combined to deliver an innovative solution powered by the ZBD Bounce RF communication system and data management applications.

The new solution integrates ILID’s segment displays with ZBD’s Bounce RF architecture, adding a low-cost segment display to ZBD’s portfolio of epaper products. Using Bounce as the platform to drive both segment displays and epaper displays, retailers will be able to operate a mixed estate of displays. The move will enable both companies to target previously untouched markets, capitalising on the new solution’s low touch infrastructure combined with the lowest cost ESL solution in the market today.

Shaun Gray said, “Our two companies have been working together for sometime to deliver a solution that brings together ZBD’s unique low touch infrastructure, ZBD’s market-leading bistable dot matrix display and ILID’s segment display. The market is already familiar with each technology and they understand the respective benefits. Our combined solution is, we believe, the most cost-effective technology available, which we know will appeal to markets previously unable to invest in ESL technology. This will be particularly attractive to those clients gradually migrating from segment displays, offering them a non-intrusive migration path“.

Commenting on the venture, Ralph Pickering, Director at ILID Pty Ltd said, “We
know that there is huge potential for our combined solution worldwide. With ZBD’s
minimal infrastructure requirements, and our cost-effective segment displays, it’s
a winning combination.”

ZBD and ILID will deliver the first installations of the combined solution in Q3 2010.
The venture will see the two companies working together to sell ZBD’s solution within
territories previously untouched by ZBD, including the Middle East, and Asia-Pacific
regions.

Download the press release as a PDF here.


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Installation of Breece System with COOP in Norway

In December 2009, Delfi Technologies A/S started its cooperation with Lindbak Retail Systems. Already after 2 months, Delfi and Lindbak set the first retail store in operation with Breece System. It was COOP Jondal in Norway that was the first store.

Unlike installations of other electronic shelf labels, the store was able to maintain the daily operation and serve its customers while the Breece System was being installed. In that way, the installation and start-up of the 3700 electronic shelf labels could happen in just two days, without any disruption of the daily operation in the store.

At the same time, COOP Jondal's return on investment is fast, due to significant savings in operation costs and the many competitive advantages for the store. Besides that the solution has been designed with a functional and highly flexible user interface, the exceptional and very unique values about the new generation of electronic shelf labels is that the store can combine everything from item text and images to barcodes and logos on the electronic shelf labels. With Breece System it is also possible for a chain to implement central changes in price and product information quickly and easily in all the shops - at the same time.

Because of the solution with electronic shelf labels, the COOP Jondal store is now able to eliminate pricing errors and reduce queue time at the cash function (check out) because there will be 100 % accuracy and price integrity between the price indication on the epops and in the check out function. At the same time, the store can use its existing IT system to upload and update the epops with relevant merchandising information.

Forward-looking, both sides in the collaboration believe that the first installation at COOP Jondal will lead to greater cooperation in the delivery of electronic shelf lables to more COOP stores.

Download the press release as a PDF here.